OGiD Phase One Mobile Responsive Interface

Minimum Viable Content

I am not my user or rather target audience but I am my own client. That’s right. I am revamping my own portfolio website. Creating the written content is tedious enough but then there’s curating my content. All of my work to display nicely on any device a potential target audience member can get their hands on to access my website. You know the whole responsive bit which isn’t my immediate concern at the moment.
Unlike most of my projects, I personally don’t have to answer what do I want my target audience to know and what exactly do they want to know? Not just that but: what don’t I want to tell them? Who don’t I want to attract? Who do I want to attract? Continue reading →

Branding For Diversity

First Church of God, under the direction of Bishop Timothy J. Clarke was in need of a new website. The site would be designed to communicate congregation events to members and prospective visitors. The design needed to appeal to the current congregation — which was made up of individuals, families and couples who have been there for a couple of decades. Bishop Clarke also wished to bring in new individuals and not only appeal to them but educate them.

Normally I am not the user, but in this case I was. I fit into at least one target group.

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