I admit it, up until this project I equated goal-directed design/user-centered design to designing for the perfect outcome. From paper wireframes to clickable prototypes my focus was on the goal of the user and how to help them achieve those goals as quickly as possible. Designing for an “in a perfect world” scenario.
Rarely is the world “perfect”. I created a beautiful mobile interface for OvationTix clients. Using one of our more sensible clients to design the interface around. When I should have designed for the “less sensible”. Continue reading →