Design out-loud

At Ovationtix it became a custom to receive a project with very loose project requirements that had to be hammered out with the help of my designs. A perfect example of this was the TKTS project. I was told that Ovationtix would be partnering with TKTS to help their clients sell more tickets. I understood what TKTS was from a consumer point of view and I understood the relationship Ovationtix had with their theater clients.

My first prototype reflected that knowledge.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.


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Design for Chaos

I admit it, up until this project I equated goal-directed design/user-centered design to designing for the perfect outcome. From paper wireframes to clickable prototypes my focus was on the goal of the user and how to help them achieve those goals as quickly as possible. Designing for an “in a perfect world” scenario.

Rarely is the world “perfect”. I created a beautiful mobile interface for OvationTix clients. Using one of our more sensible clients to design the interface around. When I should have designed for the “less sensible”. Continue reading →

Merging Business Rules

Almost six months in at OvationTix I was tasked with integrating TKTS with OvationTix software. TKTS allows theaters to sell tickets to their show at a discount price at any of their three locations here in New York City the day-of or night before.

Many of our clients were already using this service but they were “running” hard print tickets to one or more of the TKTS locations and therefore making it impossible for them to sell those seats from their box office because they were in TKTS’ possession.

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