Day Two: 30 Day Design Challenge

day005

Decided to start playing around with the design of icons for Trainer By Sport. Instead of using a drop down of words, I wanted to use as many icons throughout the app as possible.

Creation of icons is a design practice within itself. You need to understand how to balance negative and positive space. The soccer ball proved a hassle. The lines where too frail or too thick, with a solid background, making the patches and stitches negative space. There wasn’t even a border at first.

The rules I learned in storyboard and product design then came into play. Use of thick lines around the edge of an item definitely made the soccer ball pop, I switched the roles so that the outline, patches and stitches where made of positive space.

Now the set, the football not being round was tricky to size. Too small and it looks well…too small. Too big it looks strange since it is not at all as tall as the football/soccer ball in reality.

Mad props to anyone who makes icons for a living!Screen Shot 2016-01-02 at 10.00.19 PM

Made in Illustrator.

I then brought the icons into Photoshop and was initially going to make them some bright color but turning them into an overlay and picking up on the texture of the background was dope. A nice touch to bring out the grunginess.

I added some states of the icon selection process and created a dropdown.

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Design out-loud

At Ovationtix it became a custom to receive a project with very loose project requirements that had to be hammered out with the help of my designs. A perfect example of this was the TKTS project. I was told that Ovationtix would be partnering with TKTS to help their clients sell more tickets. I understood what TKTS was from a consumer point of view and I understood the relationship Ovationtix had with their theater clients.

My first prototype reflected that knowledge.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.


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OGiD Phase One Mobile Responsive Interface

Minimum Viable Content

I am not my user or rather target audience but I am my own client. That’s right. I am revamping my own portfolio website. Creating the written content is tedious enough but then there’s curating my content. All of my work to display nicely on any device a potential target audience member can get their hands on to access my website. You know the whole responsive bit which isn’t my immediate concern at the moment.
Unlike most of my projects, I personally don’t have to answer what do I want my target audience to know and what exactly do they want to know? Not just that but: what don’t I want to tell them? Who don’t I want to attract? Who do I want to attract? Continue reading →