Design out-loud

At Ovationtix it became a custom to receive a project with very loose project requirements that had to be hammered out with the help of my designs. A perfect example of this was the TKTS project. I was told that Ovationtix would be partnering with TKTS to help their clients sell more tickets. I understood what TKTS was from a consumer point of view and I understood the relationship Ovationtix had with their theater clients.

My first prototype reflected that knowledge.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.


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Design for Chaos

I admit it, up until this project I equated goal-directed design/user-centered design to designing for the perfect outcome. From paper wireframes to clickable prototypes my focus was on the goal of the user and how to help them achieve those goals as quickly as possible. Designing for an “in a perfect world” scenario.

Rarely is the world “perfect”. I created a beautiful mobile interface for OvationTix clients. Using one of our more sensible clients to design the interface around. When I should have designed for the “less sensible”. Continue reading →

Branding For Diversity

First Church of God, under the direction of Bishop Timothy J. Clarke was in need of a new website. The site would be designed to communicate congregation events to members and prospective visitors. The design needed to appeal to the current congregation — which was made up of individuals, families and couples who have been there for a couple of decades. Bishop Clarke also wished to bring in new individuals and not only appeal to them but educate them.

Normally I am not the user, but in this case I was. I fit into at least one target group.

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