The Director

Let’s just get this out of the way and let me state that I adore my current team. Just this past weekend I attended one of my co-worker’s vow renewal with his wife of fifteen years and next to me sat my boss’ boss, The Director. Our team is like family, we joke with each other far more than we fight a 2400 x 3 ratio and that’s just within the last 6 months that I’ve been working with them.

The Director immediately stood out to me when he interviewed me. He used the word “family” and since then I’ve paid close attention to the way he directs the team, himself, and our role as a department within the company.

Our department’s name doesn’t explain what it is we do but we are a group of graphic designers, video producers, compositors, Ux designers, front-end developers, project managers, photographers, videographers, copywriters, animators, print designers, screenwriters, digital designers, and camera operators. We are a team of twelve, we each wear multiple hats, complimenting each other very well. At least two of us share a skill set: allowing us at least one other person to bounce ideas off of; at least one other person who knows, lives, and breathes our struggle; and at least one other person to be pinned up against you at some point in time to create a better design/project/etc. It is a collaborative and competitive environment and those we serve benefit from it.

Iron sharpens iron.

Let me reel it back in, I believe in the family approach when it comes to building a team and this is the first person that I’ve worked under that has built a team in this manner. I asked them how they do it, they say they go with their gut and then they hand them off to the rest of the family to get their take. This family can be intimidating. I know because I remember meeting them for the first time. So many people really comfortable with each other, like a family, that gets along with one another.

So how did the Director do it? I have no clue but I can speak to the way they¬†have carried themselves and the way I believe anyone leading a team/department should carry themselves: Continue reading →

Scrabble letters spelling out success

Prove Your Work, Display Success

When do you think about analytics and stats for your business?

Before you even launch it, before you even consider having a website.

You need to consider data that will show you and others how you’ve grown and where you have failed to grow. To answer these questions a year from now you have to start gathering that data today.

  • How much money did your company make?
  • How much did you pay yourself?
  • How much went to expenses?

All of that is for accountants and I’m not talking stocks.

Your value and quality will be seen, but by whom, when, where and why?

You should have a target audience in mind but how will you even know you’re actually reaching them? How will you know in one month or three to six and up to a year how people are coming to your site and what they are clicking on?

You may not even know that out of the 300 people who visited your site that only 3 reached out to you, and lets be honest having 3 may have made made your day if you’re starting out. However, when you see that you had the potential to get 300 emails you’ll realize that something is wrong and if you ask the right questions now, you’ll know why then.

You may not even know that out of the 300 people who visited your site that only 3 reached out…

What questions?

The questions User Experience Designers ask when they’re considering the best way to design your website and software or application interface. The same questions you should be able to track data for with your analytics…for example:

Who is your target audience?

It’s what Ux research inquires about and analytics should find a way to track the various details of the people you’re reaching. You need to see if the target audience you initially tried to reach is being reached. If you find yourself reaching a different group and why and if you should focus on them instead. Or worse if it is all over the place and you don’t have a good sense of your user/client base.

These questions will give you answers to make informed business decisions later on. As well as for your Ux Designer and Web Developers to make sound and strategic decisions to reflect the changes you wish to make.

The analyzing of business statistics starts now. Make a list of questions you will need answered in a few months to a year and then write down what type of information you need to answer these questions.

Sit down with your web developer and talk about SEO and website analytics today.

Don’t have a Ux expert on call? Contact me at ogidesigns@gmail.com