First Church of God, under the direction of Bishop Timothy J. Clarke was in need of a new website. The site would be designed to communicate congregation events to members and prospective visitors. The design needed to appeal to the current congregation — which was made up of individuals, families and couples who have been there for a couple of decades. Bishop Clarke also wished to bring in new individuals and not only appeal to them but educate them.
Normally I am not the user, but in this case I was. I fit into at least one target group.