I have been stressed lately.
Overwhelmed by this desire for my layouts to meet the goals of the project. For the past four weeks I have failed with each new layout and what’s worse is that I didn’t come to this conclusion until I took a look at my Google Analytics.
I had an 87% drop off rate from hitting the landing page.
Shoot me now. Why didn’t I look at this sooner?
Well…because I thought I was that ish.
No really, my ego got in the way of me reading up on the classics like I normally would at the start of each project. I need a refresher, each project is different. Not all projects call for the same stuff. They each have different approaches. My own personal portfolio site is of no exception.
And yet I forgot so many key things
I will never know everything by heart. I don’t think I want to. I hope to be refreshed and inspired each time I pick up one of these books. Yet I can not stressed the disappointment I have in myself for not doing this. I have wasted a full month designing things and designing them wrong. It hurts my personal branding. It questions my commitment to my craft. How can I fail to do research for probably the most important work of my career: that of my own?
If any project should get the best Ux work-up, it should be my own.