John Maeda – A message on Design and Inclusion

I absolutely agree with this, something that I’ve felt is a required characteristic of a Ux Designer. We have to care about people. How our interfaces effect users. We want to be as inclusive as possible.

Design and Exclusion

Keynote_01-John Maeda

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EGO

I have been stressed lately.

Overwhelmed by this desire for my layouts to meet the goals of the project. For the past four weeks I have failed with each new layout and what’s worse is that I didn’t come to this conclusion until I took a look at my Google Analytics.

I had an 87% drop off rate from hitting the landing page.

Shoot me now. Why didn’t I look at this sooner?

Well…because I thought I was that ish.

No really, my ego got in the way of me reading up on the classics like I normally would at the start of each project. I need a refresher, each project is different. Not all projects call for the same stuff. They each have different approaches. My own personal portfolio site is of no exception.

And yet I forgot so many key things

I will never know everything by heart. I don’t think I want to. I hope to be refreshed and inspired each time I pick up one of these books. Yet I can not stressed the disappointment I have in myself for not doing this. I have wasted a full month designing things and designing them wrong. It hurts my personal branding. It questions my commitment to my craft. How can I fail to do research for probably the most important work of my career: that of my own?

If any project should get the best Ux work-up, it should be my own.

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