At Ovationtix it became a custom to receive a project with very loose project requirements that had to be hammered out with the help of my designs. A perfect example of this was the TKTS project. I was told that Ovationtix would be partnering with TKTS to help their clients sell more tickets. I understood what TKTS was from a consumer point of view and I understood the relationship Ovationtix had with their theater clients.
My first prototype reflected that knowledge.
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Manipulated discount feature so that certain discounts would be open one specific point of purchase.
I am not my user or rather target audience but I am my own client. That’s right. I am revamping my own portfolio website. Creating the written content is tedious enough but then there’s curating my content. All of my work to display nicely on any device a potential target audience member can get their hands on to access my website. You know the whole responsive bit which isn’t my immediate concern at the moment.
Unlike most of my projects, I personally don’t have to answer what do I want my target audience to know and what exactly do they want to know? Not just that but: what don’t I want to tell them? Who don’t I want to attract? Who do I want to attract? Continue reading →
I admit it, up until this project I equated goal-directed design/user-centered design to designing for the perfect outcome. From paper wireframes to clickable prototypes my focus was on the goal of the user and how to help them achieve those goals as quickly as possible. Designing for an “in a perfect world” scenario.
Rarely is the world “perfect”. I created a beautiful mobile interface for OvationTix clients. Using one of our more sensible clients to design the interface around. When I should have designed for the “less sensible”. Continue reading →