ADA Compliancy

Being a Ux Designer and Front-End Developer, I am happy to see this big push for the focus on accessibility. When Ux meets ADA compliance it means more than creating a descriptive <alt> from a coding perspective. It means more than highly contrasted layouts from a design perspective. When it comes to interaction, if a user with working vision can immediately take action based on what they’ve read or have seen, then, someone who is visually impaired should be able to act upon something they want to do as soon as they hear it.

Before I consider the design I look at the copy, I read through it and I ask myself if at any point would I as a reader want to take action on any part of this? If so consideration of where links, forms, buttons should be placed should come into play for those who are visually impaired.

We shouldn’t make them read through the entire paragraph or list item (unless it is necessary for them to read through everything before taking action) to access a link or button.

For someone with working sight, sure a large button with some padding and margin around it looks great and makes me want to click it but it is so far removed from that associated paragraph that anyone visually impaired would find that button to be a hassle.

So what would I do? Place a link to take action right there in the midst of the paragraph and written content AND add that lovely giant flat button after the fact.

Give the visually impaired the ability to be instantly gratified.

Design out-loud

At Ovationtix it became a custom to receive a project with very loose project requirements that had to be hammered out with the help of my designs. A perfect example of this was the TKTS project. I was told that Ovationtix would be partnering with TKTS to help their clients sell more tickets. I understood what TKTS was from a consumer point of view and I understood the relationship Ovationtix had with their theater clients.

My first prototype reflected that knowledge.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.

Manipulated discount feature so that certain discounts would be open one specific point of purchase.


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OGiD Phase One Mobile Responsive Interface

Minimum Viable Content

I am not my user or rather target audience but I am my own client. That’s right. I am revamping my own portfolio website. Creating the written content is tedious enough but then there’s curating my content. All of my work to display nicely on any device a potential target audience member can get their hands on to access my website. You know the whole responsive bit which isn’t my immediate concern at the moment.
Unlike most of my projects, I personally don’t have to answer what do I want my target audience to know and what exactly do they want to know? Not just that but: what don’t I want to tell them? Who don’t I want to attract? Who do I want to attract? Continue reading →